By Goodluck Musinguzi
The fight against Covid19 Pandemic has brought together Uganda’s major television networks to do a one broadcast in show of solidarity with Ministry of Health.
Rt Hon Dr Ruhakana Rugunda , Uganda’s Prime Minister led Ugandans to thatnk the media houses.
“I salute the initiative by @ntvuganda@nbstv@ubctvuganda@bukeddetv& @UrbanTVUganda of producing joint news bulletins highlighting the gravity of Covid19 in the country. This spirit of solidarity in the fight against the pandemic is highly appreciated #StaySafeUG#Covid19Kills“.
The COVID-19 pandemic is disrupting every industry. For the media sector, coronavirus creates both opportunities and challenges.
Results of COVID-19 tests done on 17 December 2020 confirm 710 new cases. The cumulative confirmed cases are 30,071. 2 COVID-19 deaths recorded makes it 230 dead. Gulu (5), Mbarara (4), Kiruhura (4), Kyenjojo (4), Kalungu (4), Soroti (3), Kamwenge (3), Ntungamo (3), Bushenyi (3), Butaleja (2), Kisoro (2), Katakwi (2), Kakumiro (1), Isingiro (1), Bugiri (1), Busia (1), Mitooma (1), Kyotera (1), Kigezi (1), Kabale (1), Kayunga (1), Kabarole (1) 5 Truck Drivers: 3 Malaba, 2 Elegu
Emmanuel Ainebyoona, Senior Public said ” Ministry of Health is Grateful to this solidarity among our broadcasters and media houses. Today’s news bulletins on all major media houses are live from Mulago National Referral Hospital. This is a great boost in creating awareness about COVID-19. Remember COVID-19 is real and it kills”.
Kin Kariisa, Chief Executive Officer NBS said What a day! I’m so grateful for the entire team; @nbstv, @ntvuganda, @bukeddetv, @UrbanTVUganda, and @ubctvuganda! Tonight was historical for all the right reasons, and I pray #Uganda reaps big from our message in this huge fight against the #COVID19UG beast. #ActOrPerishUG!
The current disruption may be unprecedented, but the media industry has been upended many times before. Since the turn of the century, digitization of content, the rise of social media and acceleration in mobile consumption have all forced changes to the way media companies monetize content.
Today – thanks to the internet’s low distribution costs and the global audience it offers – every publisher or distributor is a legitimate competitor, each striving to capture a share of advertising spend and consumer attention.
However, the television networks put aside their competition to show solidality with Ugandans.
Hon Jane Ruth Aceng, Minister of Health said “Deaths due to COVID-19 is within our families and friends. It’s our individual and collective responsibility to practice safe behaviors such as: – Maintaining social distance and avoiding gatherings and crowds – Always wear a face mask when in public – Good hand hygiene”.
Dr Diana Atwine, Permanent Secretary Ministry of Healt said New Mulago hospital has been renovated to serve Ugandans. This is to inform the public that it’s a public hospital (fully owned by @GovUganda). Currently the hospital runs a COVID treatment unit, specialized clinics & the heart institute at this facility.
“Even when you have recovered from covid19 , you can get reinfected with worse outcome . Research does not show that one is protected once you get infected. Some experienced worse sickness than the previous infection .Please be vigilant to prevent covid”.